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Terrie is a small business owner, business analyst and develops digital products.She helps software development teams make the thousands of decisions needed to profitably deliver products to market.


A few years ago, she discovered something that profoundly changed her approach to decision-making.


She developed a unique framework that integrates both analysis and intuition, allowing decisions to come from a position of personal choice.

We can hack the same techniques to manage uncertainty in product development to help us through our own choice making challenges.


Terrie holds a bachelor’s degree in physics from East Carolina University.She has attained professional certifications in Business Analysis (CBAP), Project Management (PMP), Architecture (TOGAF) and Agile Product Development (Certified PO).

Terrie Novak: product development, decision doula, writer

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